Resume

Summary of Interest
As a brand designer, I’d like the opportunity to deeply understand clients' corporate truths to collaboratively craft visual expressions that use the least to say the most. As a product designer or user experience designer, I welcome the chance to advance big ideas in technology with meaningful, memorable experiences that bridge the gap between solution and adoption.
Experience
Brand Strategist and Designer
Thinkory     4/11 – Today     Washington, DC
Co-founded a design startup that’s evolved into a brand consultancy working exclusively with social enterprises and impact businesses. Through brand strategy, identity design and naming, I help them make hope visible in the world.

Senior UX and UI Designer (Various Contracts)
InfoReliance     9/15 – 4/16     Washington, DC     On-site and remote
AT the US Department of Labor: Helped redesign and improve users’ learning experience on the agency’s intranet training section.
At the National Transportation Safety Board: Lead the charge to redesign agency’s portal from strategy and discovery through wires and visual design.

Visual Designer
Red Tree Labs     10/14 – 3/15     Atlanta, GA     Remote
Contracted to craft the user interface of a mobile e-commerce app for Interline Brands. Deliverables spanned from paper wireframes to digital wireframes to high-fidelity mockups, iteratively building on a constant feedback loop.

Senior UI Designer
Instawares     5/13 – 2/14     Atlanta, GA     On-site
Crafted the user experience of various features and components of the suppliesonthfly.com website and mobile app. Advocated for the user to ensure new features were experience-enriching as well as business-satisfying.

Senior UX and UI Designer
AT&T and YP.com     10/05 – 6/12     Atlanta, GA     On-site and remote
Responsible for the communications strategy, user experience and visual design of the InterConnections intranet which was key to the success of the Day One internal launch of YP.com in 2012. 

View additional experiences and greater detail on LinkedIn at linkedin.com/in/ralstonvaz
Creative Volunteerism
Volunteer Communications Designer
National Community Church     1/16 – Today
As volunteer communications designer at NCC's Potomac Yard campus, I help enhance the experience of several community initiatives contributing strategy, identity design and web design skills.

Ambassador, Web and Brand Identity Design
The Good Story     5/15 – Today
As a design Ambassador of the non-profit The Good Story, I equip cross cultural missionaries with visually excellent communication tools to aid in the effective and compelling telling of their story. Learn more at thegoodstory.co.
Awards
American Graphic Design Awards - Identity Design
Repeat winner - 2009, 2011, 2012, 2013
Featured in Graphic Design USA magazine's annual design issue each year.
Education
Gibbs College     2001
Visual Communications and Design
Honors
Continuous Learning

CreativeLive.com
Favorite Courses:
Bold & Fearless Design - James Victore
Design Thinking: A Crash Course - Matthew Jervis
Simple Methods for Custom Lettering - Brandon Rike


Reading
Favorite Books:
The Brand Gap - Marty Neumeier
Delivering Happiness - Tony Hsieh
The Circle Maker - Mark Batterson
Key Skills
Brand Strategy and Development
Brand Identity Design and Logo Design
Full Stack User-Centered Design
Ideation and Brainstorming
Analytics
Communication
Video Editing 
Playing Well with Others ;-)