Carlos and Amandria Preston have a big heart for the spiritual and physical fitness of children. It’s with that heart that they founded Soul Athletics; a recreational ministry for kids. Soul Athletics is laser-focused on the spiritual, mental and physical development of kids through the fun and challenge of athleticism.
Soul Athletics asked Thinkory to craft a brand identity that energetically introduced the organization to parents and school-age kids. Full project story available here: http://thinkory.com/project/soul-athletics/
![](https://cdn.myportfolio.com/b5e95afdca7c8c2a950f1b83a07c3861/cd5d5961e5d74008ff3655b5_rw_1200.jpg?h=33a623e5b91f1a524907fd0bebbd0bb3)
Mood board
![](https://cdn.myportfolio.com/b5e95afdca7c8c2a950f1b83a07c3861/a8bac08635312173db0a4240_rw_1200.jpg?h=6d6134f5059df2d78a3e2d0c51f6926a)
Symbol
![](https://cdn.myportfolio.com/b5e95afdca7c8c2a950f1b83a07c3861/1297debcc8b953cca6348f9f_rw_1200.jpg?h=18eafda0f13ea59c6ac46b5e3f1b09cb)
Wordmark
![](https://cdn.myportfolio.com/b5e95afdca7c8c2a950f1b83a07c3861/035d5b9402397259d8a291d6_rw_1200.jpg?h=fe500eeb27e438aa557d559ca9364dc8)
Full brandmark
![](https://cdn.myportfolio.com/b5e95afdca7c8c2a950f1b83a07c3861/834b5ed7f4f459947b0bbac6_rw_1200.jpg?h=ff07be78f83b72ec8dec5eace28536ba)
Brand color palette
![](https://cdn.myportfolio.com/b5e95afdca7c8c2a950f1b83a07c3861/166c7e4e58f1f643230c8073_rw_1200.jpg?h=08722bde89d6e8943a474f9dae646459)
![](https://cdn.myportfolio.com/b5e95afdca7c8c2a950f1b83a07c3861/ebe1c55cde9fe7cf67bfd48b_rw_1200.jpg?h=ea560869b2dfe211bd5ead9d673b46e2)
Typographic brand expression (currently used on Facebook)
![](https://cdn.myportfolio.com/b5e95afdca7c8c2a950f1b83a07c3861/7b3e33cec79c1dc40dd430b6_rw_1200.jpg?h=566a45427e5686461a71e8428062f3f4)
![](https://cdn.myportfolio.com/b5e95afdca7c8c2a950f1b83a07c3861/b9bc4ae72d63742b3e7169dd_rw_1200.jpg?h=2ecbee3fc88917fa6108489b787f9772)
Swag design
![](https://cdn.myportfolio.com/b5e95afdca7c8c2a950f1b83a07c3861/b9dec3d59ebff664e5bd5aa1_rw_1200.jpg?h=2a55a5798d19f6a6b755d465b44cba59)
Thanks for checkign out the work! If you'd like to learn the learn the why's behind the what's, check out the full project story on thinkory.com.