Carlos and Amandria Preston have a big heart for the spiritual and physical fitness of children. It’s with that heart that they founded Soul Athletics; a recreational ministry for kids. Soul Athletics is laser-focused on the spiritual, mental and physical development of kids through the fun and challenge of athleticism.
Soul Athletics asked Thinkory to craft a brand identity that energetically introduced the organization to parents and school-age kids. Full project story available here: http://thinkory.com/project/soul-athletics/

Mood board

Symbol

Wordmark

Full brandmark

Brand color palette


Typographic brand expression (currently used on Facebook)


Swag design

Thanks for checkign out the work! If you'd like to learn the learn the why's behind the what's, check out the full project story on thinkory.com.